1235 West Broad St.
Shift Retail Lab at VCU provides an important space for entrepreneurs to test their ideas through sales and customer feedback. This alternative type of retail offers a lab-type approach for creative thinkers and doers from a wide range of backgrounds to put their ideas into action. Shift customers have the opportunity to take an active part in developing ideas into successful products and services ready to go out to market.
https://shiftretail.vcu.edu/