The Campaign for the Twenty-First Century, considered the most ambitious fund-raising effort undertaken by an organization in Arkansas, spanned 3/1/1998-6/30/2005. The $500-million Campaign's objective was to raise funds for scholarship and faculty endowments, capital improvements, program support and annual giving. The goal was reached, then raised to $900 million. That goal was attained and raised to $1 billion, placing the University among 24 other institutions in America actively engaged in such drives. The Campaign finished by raising more than $1 billion, significantly augmenting the institution's endowment. Commemorating the Campaign's transformational impact and symbolizing that the University's "time has come," the Campaign Steering Committee gave gifts to add a clock to Old Main's south tower, a part of the structure's original design, finally realized 130 years later.
This marker is located near the northwest corner of Maple Street and Lindell Avenue next to University House.
Year Placed: 2005